University of Queensland gives advertising account to Ogilvy

Ogilvy Brisbane has been appointed to the University of Queensland’s creative account, to handle strategy, creative and digital engagement.

The University of Queensland’s account shift comes one year after Clemenger BBDO Brisbane was forced to pull an outdoor campaign in which a staff member had included a drawing of a phallus.

Clemenger BBDO Brisbane continued to work with the university up until the new appointment.

The win for Ogilvy Brisbane comes following other appointments including project work for the Queensland State Government, the Queensland Music Festival and a Lorna Jane positioning campaign.

Russ Vine, managing director of Ogilvy Brisbane, said the win “feels like a real validation of the Ogilvy offering in Brisbane.”

“Not only are we being tasked with delivery of genuinely integrated and forward thinking communications across all aspects of the University offering, the University is of course one of Australia’s largest and most prestigious,” Vine said.

Graham Bethune, director of marketing and communications at the University of Queensland said the agency had demonstrated an “in-depth understanding of the sector.”

“They bring strong local knowledge, expertise and understanding, along with a sense of scale through being part of a global network,” Bethune said.

Ogilvy will commence work for the agency effective immediately.

UQ declined to comment on whether the decision to part with Clemenger was influenced by the 2015 campaign.


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