UnLtd launches industry-wide Rocket League tournament streamed on Twitch

The media and marketing industry’s social purpose organisation, UnLtd, has launched a virtual gaming tournament that will see 22 teams from across the industry go head to head in a game of Rocket League.

Sponsored by live streaming platform Twitch and supported by Lets Play Live and eGen, the competition will span five weeks. The winner will be awarded a ‘money can’t buy’ prize donated by Twitch.

22 teams from across the industry are taking part in the gaming competition

Jenni Hayward, head of events at UnLtd said there was widespread interest in the competition from across the industry.

“We’ve been overwhelmed by the interest and support for Big Game. Turns out there are many keen gamers in our industry and the lock-down has given us the perfect excuse to trial a virtual event in a field that is rapidly growing. We can’t wait to tune into all the action from the comfort of our own sofas,” Hayward said.

The first round of qualifying games kicked off this week amongst teams from ACM, ARN, Carat, Mediacom, Foxtel Media, GroupM, IPG Mediabrands, Sizmek, Nova, Network 10, Nine, OMD, Ooh Media, Publicis, PHD, Quantcast, REA Group, Seven West Media, The Guardian, Val Morgan, The Trade Desk, Verizon Media and Twitch.

The second round will commence on Tuesday 12 May and will be live-streamed on Twitch. From then on, the Big Game will be streamed on Twitch every Tuesday at 4pm for four weeks.

Funds raised from the competition will go towards charities that help young people at risk.

Managing director of eGen, Brad Timmins spoke of how the gaming industry’s #playaparttogether movement, which was co-created with the World Health Organisation, had brought people together.

“It’s no surprise that playtime and viewing of e-sports and gaming is on the rise, and player to player communication is playing such a critical role in helping youth cope with stress and anxiety brought on from the COVID-19 climate. The World Health Organisation and the gaming industry have created the #playaparttogether movement and eGen are delighted to have played a part in helping the media industry #playaparttogether.”

Ricky Chanana, Twitch head of sales for AUNZ, said: “Gaming has the power to connect people, and what better way to support at-risk youth than through friendly competition and building community? We are pleased to provide a forum to not only chat, but also interact when we can’t meet in person.”

Duane Mutu, managing director of Lets Play Live, added: “Having worked with the best players, teams, organisations and sports groups in the region, this is a great opportunity to now work with the best media companies in an e-sports landscape.”


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