Unpacked by Flybuys welcomes new sales director
Flybuys has announced the appointment of Chris Scudder to the role of sales director for its data division Unpacked by Flybuys.
The announcement:
Flybuys, Australia’s most popular loyalty program, has today announced the appointment of Chris Scudder as new Sales Director of its data division, Unpacked by Flybuys.
With over fifteen years’ digital media and publishing experience across APAC and EMEA, Chris has a strong history in growing and managing successful teams that establish sales with agencies and brands direct. His diverse background brings extensive knowledge across performance, AI and data-driven marketing, in addition to deep programmatic and SaaS expertise.
Chris joins from Skai (formerly Kenshoo) where he led the sales function across Australia and APAC. Prior to his role at Skai, he played a pivotal role in opening and leading the Quantcast business in Asia.
Harley Giles, Chief Product Officer, Flybuys, said, “Chris is well placed to continue the work that Alex Hunt has contributed over the past 18 months, and we look forward to his commencement in leading our brilliant Unpacked by Flybuys go-to-market team to drive an exciting sales trajectory and build momentum for the data division.”
Chris Scudder, Sales Director, Unpacked by Flybuys, added, “Flybuys is such an iconic Australian brand with a deep retail history. The data-led opportunities we can provide for clients is truly unique in this market and this next growth phase is truly exciting for everyone involved. I am thrilled to be part of the next chapter in the Unpacked by Flybuys story, building on existing partnerships and helping grow new ones – there has never been a more exciting time in this vertical.
Covid has certainly disrupted the media landscape and there has never been more appetite to understand consumer behaviour and target consumers with accuracy and at scale. With industry leading insights into purchase behaviour, Flybuys’ digital audiences provide marketers highly customised consumer insights – audience activation linked to both online and offline sales attribution – and customer acquisition to grow market share. This product offering positions Unpacked by Flybuys strongly in this rapidly growing market.”
Source: Attention and Influence media release
