UNSW promotes global credentials in ad targeting postgraduate students
UNSW has promoted its global credentials and its network of partners in a bid to target prospective postgraduate students.
The campaign, which was created by Connecting Plots, aims to promote UNSW’s international approach and “borderless education” in an ad which features UNSW alumni, Nicole Lawrence.
Tom Phillips, MD at Connecting Plots, said in a statement: “Our strategic focus was to illustrate the enriched nature of an education that comes with a truly global point of view.”
Livia Mackenzie, head of strategy and campaigns at UNSW, added: “Besides driving the broader interest of our postgraduate program, we wanted to show students that UNSW is a modern and forward thinking institute.
“Leveraging our position as ‘Australia’s Global University’ was a great way to do that.”
Credits:
- Client:
- Livia Mackenzie, Head of Strategy & Campaigns, External Relations, UNSW
- Jayne Gao, Future Students Marketing Lead (Postgraduate), Strategy & Campaigns, External Relations, UNSW
- Agency: Connecting Plots
- Creative Director: Steven Thomson
- Client Services Director: Andie Tickner
- Strategic Planner: Tim Collier
- Project Lead: Sarah Reynolds
- Art Director: Emmalie Narathipakorn
- Managing Director: Tom Phillips
- Production: Infinity Squared
- Director: Melvin Montalban
- DOP: Mitch Ayers
- Producer: Pippa Martino & Melanie Reardon
- Editor: Cameron Drew
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