Up launches major brand campaign and ‘Cash Splash’ promotion

November 25, 2024 5:10

Digital bank, Up, has launched a new brand campaign to highlight its mission of making managing money easy for Aussies as it celebrates reaching one million customers.

The brand platform – ‘Simplify Money, Amplify Life’ – reinforces the bank’s commitment to delivering innovative, customer-led experiences designed to take the stress out of managing money and help customers focus on the “good life”.

From automated savings to detailed spending insights, the digital bank aims to empower Australians to have complete visibility and control over their financial lives, but does so easily through intuitive, feature-rich financial tools.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.