Urban Geek Media unveils LaunchedPM
Urban Geek Media has unveiled its new direct marketing ad network – LaunchedPM.
The announcement:
Sydney, October 14, 2010 – LaunchedPM, a new performance media network, backed by digital specialist, Urban Geek Media[1], is set to shake up the online direct response market by offering advanced profiling and behavioural technology to target its massive Australian audience.
LaunchedPM offers media buyers access to over five million Australian unique users across all demographics and categories. It has integrated with various global and local networks ad servers to offer real-time inventory and a variety of buying models including CPC, CPA, E-CPM and CPM.
With premium partnerships across every genre, LaunchedPM uses the latest online consumer intent data from partners, such as BlueKai and Exelate, to accurately identify targets, as well as offering advanced:
•Targeting in vertical categories including automotive, business, entertainment, gaming, health & fitness, men’s lifestyle, news, sports, tech, kids, teens, travel, women’s lifestyle and parenting. It also offers full geo-targeting, demographic, content and categories targeting, through specialised behavioural, video and cookie re-targeting technology;
•Reach of more than five million UBs[2] generating over 21 million local monthly page impressions, with additional buying agreements in place to access more;
•Safety and security through the integration of www.adsafemedia.com and www.doubleverify.com to ensure that if an ad appears outside of the approved site list, users are notified to eliminate double / triple burn;
•Pricing with better rates for a targeted product on par with the leading global performance networks;
•Transparency by offering site lists and full analytical tracking and;
•Measurement through partnerships with leading online measurement companies to offer unmatched visibility into each ad campaign.
“We’re excited to launch LaunchedPM , we’ve spent the past 12 months getting the technology right to ensure our offering is market leading against the global performance networks. We now offer the most secure, transparent, affordable and efficient targeting product in the market to ensure our clients brands get maximum performance and conversions,” said Nathan Ruff, Managing Director at LaunchedPM.
To find out more, please visit www.launched.com.au or contact Nathan Ruff on 0410 608 329 / nathan@launched.com.au
Source: Urban Geek Media press release
