Urban List and Didi partner in campaign to reignite city life

Rideshare service Didi has partnered with publisher Urban List to encourage city-dwellers to ‘make a date’ of their return to restaurants and bars as COVID-19 restrictions lift in most cities.

Urban List has curated an in-app list of destinations and venue recommendations which appears when a Didi user in Sydney, Brisbane or Perth searched ‘Urbanlist’ in the trip destination box.

The partnership encourages Aussies to return to hospitality hot spots

Didi will offer 15% off discounts on express rides from 2 to 16 July to the locations recommended by Urban List.

The campaign intends to support local businesses which have done it tough throughout the pandemic, and to reconnect Australians with their family and friends.

Urban List founder and CEO, Susannah George, said it was important to support small business.

“We are so proud to partner with Didi on this campaign, helping to stimulate activity and spend across Australian cities — crucial for the recovery of our local businesses. It’s a pleasure to collaborate with a company who, like us, wants to see Australians back out enjoying everything their cities have to offer, and has found a way to combine that with genuine support for the small business sector,” she said.

Didi Australia head of marketing, Douglas Toy, echoed George’s sentiments.

“As we begin to recover from what has been an unprecedented few months, the Make It A Date campaign aims to reconnect Aussies with not only each other, but also importantly with local businesses that need our support. We are excited to partner with Urban List to bring this to life, and together we hope to inspire riders to commit to meaningful experiences and safely explore their own cities with safe and affordable rides from Didi,” Toy said.

“With safety being top of mind for Australians in this new normal, the ‘Didi Care’ product line, which offers Aussies access to our highest standards of hygiene for added peace of mind, is also available for those that prefer it.”

The partnership will be promoted on social media.

In May, Didi launched a campaign to thank healthcare workers on the frontline of the pandemic. The ads showed workers commuting in Didi rides and receiving a phone call from a recovered COVID-19 patient.


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