Urban List enters strategic partnership with carsales mediahouse
Urban List has announced a strategic partnership with carsales’ media arm, mediahouse, in an effort to unite its respective expertise.
Designed to deliver “360 degree solutions that are more contextual, more creative, offer a high degree of accuracy and ensure greater investment efficiency”, the partnership will capitalise on Urban List’s impactful and interactive cross-platform content, and carsales’ automotive, technology and first-party data knowledge.
“We are thrilled to partner with Urban List, a company that aligns with our innovative spirit and commitment to excellence,” said Vanya Mariani, commercial director at carsales.
“This partnership will allow us to leverage each other’s strengths, unleashing new possibilities in data and technology, pushing our creative potential, and ultimately enhancing the results we deliver to our clients.”
It will consist of a portfolio of initiatives that fuse data, insights, creative ideation, and precise audience targeting available to key partners.
Nissan Australia has been announced as the first partner to engage in the initiatives with Urban List and carsales mediahouse’s internal agency, Fuse, collaborating to launch the Nissan e-POWER Hub, driving awareness and engagement with the electric offering by building understanding of the category.
The creative campaign launched via TBWA’s Nissan United last week.
Fuse focuses on addressing business challenges by developing media strategies, creative ideas, and solutions grounded in industry insights – powered by data, technology and partnerships.
“Their category insights and industry expertise made collaborating with Fuse a pleasure,” said Xavier Hogan, cluster director at Nissan United.
“They understood exactly what we needed from the outset.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Carsales
carsales mediahouse
Nissan
Nissan Australia
Nissan United
partnership
Urban List
Vanya Mariani
Xavier Hogan
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