Urban List expands into Adelaide, Hobart, Wellington and Christchurch
Urban List has announced it is expanding its platforms into four new cities in the Australian and New Zealand market, heralding the next era of growth.
The announcement:
Urban List has announced its biggest move yet, expanding into Adelaide, Hobart, Wellington, and Christchurch and marking the first major milestone in the company’s next era of growth.
Already reaching more than three million culture seekers each month, Urban List is boosting its audience by launching four new, always-on city platforms designed to own search, shape culture, and put brands at the centre of where travellers go next.
“Culture doesn’t sit still, and neither do we,” said Jacqui La’Brooy, CEO, Urban List. “We’re backing the cities where creativity is rising and helping brands connect with audiences who move fast, feel deeply, and live like it matters.”
Each new market adds a distinct voice to the Urban List network:
Adelaide: Wine that drinks above its price tag. Festivals bigger than the city’s size. Culinary talent that rivals the big cities and hospo empires.
Hobart: Oysters before noon. Whisky after dark. Art that messes with your head.
Christchurch: Street art that slaps. Laneways made for late nights. A comeback story worth flying for.
Wellington: More cafés than NYC. Craft beer built for bragging. Culture capital with receipts.
“The big cities already get lots of love, but we know creativity is thriving in Adelaide, Hobart, Christchurch and Wellington. These destinations have been handpicked by our team because they’re home to some of the most exciting new hospo businesses, festivals, culinary and artistic talent and locals doing things differently,” says Emma Bishop, Head of Content: Features and Lifestyle. “These new platforms allow us to hero the stories of emerging businesses, and bring our trusted, friend-with-cred voice to cities where culture is popping off right now.”
This is just the beginning for Urban List’s market expansion. The growing publisher will launch two new cities every quarter, expanding its footprint from Byron to Bali, Tokyo to wherever’s next— a connected network of culture seekers, creators, and brands moving together.
Urban List’s expansion signals a clear intent: an independent media brand on the incline investing in people, culture, and innovation, and delivering advertisers the cultural relevance and results they can’t find elsewhere.
“For our partners, it’s more than reach, it’s resonance,” said Leilani Vakaahi, Commercial Director. “We don’t just cover destinations, we create genuine desire—turning scrolling into truly showing up. With 91 percent of our audience acting on our recommendations, we deliver measurable impact for our clients.”
To mark Urban List landing in Adelaide, the publisher is partnering with Flight Centre to give away the ultimate Adelaide escape for two: flights, stays, and an exclusive Urban List itinerary curated by editors valued at $3K. Entries to the comp are open now at https://www.theurbanlist.com/competitions/win-the-ultimate-adelaide-escape-for-two
Source: Urban List
