Cadillac hits the right note with Warner Music Australia partnership
General Motors Australia and New Zealand has announced the debut of Cadillac and its new electric vehicle in the Australian market, as well as a partnership with a major music label.
The announcement:
As Cadillac makes its bold debut in Australia, the iconic automotive brand is turning up the volume on its long-standing connection to music through an exciting new partnership with Warner Music Australia.
Cadillac is synonymous with music and has appeared in 49 album titles and over 12,000 song lyrics. And now it is deepening its ties to music culture further, by collaborating with Warner Music to showcase the all-electric Cadillac LYRIQ and its cutting-edge AKG 19-speaker sound system.
A highlight of the collaboration will see Warner Music artists put their latest tracks to the ultimate “car test” – a time-honoured practice among musicians to evaluate how a new album sounds outside the studio, in the intimate and authentic environment of a car.
“The Cadillac LYRIQ has music in its heart – from its name and brand history – right through to the AKG sound system, which has even greater importance given the quiet all-electric drive” said Heath Walker, Director of Marketing for General Motors, the parent company of Cadillac.
As the automotive partner of Warner Music Australia, Cadillac will also support artists on the road. Cadillac vehicles will be available for use during tours, helping artists navigate cities, arrive in style at arenas, and enjoy a refined electric driving experience in everyday life.
“This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience,” said Dan Rosen, President of Warner Music Australasia.
“Whether it’s singing along to our favourite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”
The partnership kicks-off with Cadillac working alongside artists and industry experts – including Kita Alexander, Jess B, and Derrick Gee – to bring the stereo sounds of the Cadillac LYRIQ to life.
About the Cadillac LYRIQ
The Cadillac LYRIQ is a battery electric mid-size luxury crossover SUV. It is Cadillac’s first fully electric vehicle and uses the GM battery platform. The LYRIQ comes in all-wheel drive and has an estimated driving range of 530km. Built with a 33″ advanced 9K resolution LED display and Cadillac Smart System for safety. For more information about the Cadillac LYRIQ, please visit: www.cadillacanz.com.
Source: General Motors Australia and New Zealand
