Urban List launches hunt for Australia’s most sustainable agency through Challenge for Change campaign
Urban List is on the hunt for Australia’s most sustainable agency and agency employee through its Challenge for Change campaign which sees the publisher partner with media agencies across the country and support them in making more sustainable choices.
Over 30 media agencies across the country have pledged their commitment to the campaign, seeing it as an opportunity to increase team engagement and make a positive impact on the world.
The challenge began this week with all participating agency employees completing a quiz to find their current eco footprint score. Throughout the next four weeks, they will be given tips and tricks to sustainable living to help them reduce their eco impact.
The participants will receive a new eco score at the end of the challenge, using the changes they have put in place in their work and home life. The most sustainable agency and employee will be selected through a combination of weighted eco scores and finalist submissions.
Sue Squillace, Carat CEO said: “Sustainability is an increasing part of a company’s culture and our team is excited to get involved in the Challenge For Change — joining our industry peers in doing more good and improving our impact.
“Both environmental and social sustainability are very topical conversations right now — something we’re regularly talking about — and It would be a great achievement for all of us if Carat were to earn the honour of Australia’s Most Sustainable Agency.”
Urban List ran a similar campaign in June to celebrate World Environment Day, encouraging 27,000 consumers to commit to a four-week Challenge for Change program.
Urban List CEO and founder, Susannah George, said climate change is the key issue that’s concerning the Urban List audience and while 90% of Australians are concerned about environmental sustainability, only half feel they are doing their fair share to help.
“There’s also the age-old complication that we want to do good, but not necessarily at the expense of the things we love — the changes we make need to be, well, sustainable, and if they’re perceived as sacrifice, the change will ultimately fail.”
“I’ve had so many conversations with brands who have identified a need to support their customers’ journey toward a more sustainable life; making a start, rather than needing to be perfect. As one of the largest audiences of Gen Y and Z in Australia, Urban List is well positioned to support this goal, and you’ll see a number of initiatives emerging from us through early 2020 — all designed to deliver ongoing sustainable change, for us, our audience and our partners.”
