Urban picks up sunscreen brand in time for summer

Experiential agency Urban has won the experiential account for sunscreen brand Reef, owned by pharmaceutical client iNova in a competitive pitch.

The announcement:

URBAN, 2012’s most awarded Brand Experience Agency, has been appointed by iNova Pharmaceuticals to lead their Reef Sunscreen brand’s 2012/13 Summer Experiential Campaign following a successful three way pitch.

Lisa Walker, Brand Manager at iNova Pharmaceuticals, said: “This year we have decided to spend a large portion of our marketing budget for Reef on experiential activity. URBAN
was chosen to lead this campaign as they impressed us greatly with a comprehensive strategy and activation plan which embodies the Reef brand and will allow us to reach our
consumers across a range of relevant touch-points.”

Ryan McDonough, Director and Co-Founder of URBAN, said: “We are really very excited to be working with iNova Pharmaceuticals on the Reef Summer Campaign. Reef is an iconic
Aussie summer brand with strong heritage and ties to Youth, a consumer segment URBAN has deep experience working with. ”

Source: Urban press release