US title Entertainment Weekly trials in-mag video

Video advertising will finally come to magazines in a stunt for TV network CBS in the US.  

Some of editions of Entertainment Weekly will have a flat chip stuck on the page which will allow the reader to play video including material from Two And A Half Men and the TV network’s Monday night sponsor Pepsi Max.

In the announcement, Pepsi marketing boss Frank Cooper, said: “We’re constantly seeking new ways to reach and connect with our core audience, and, as part of this groundbreaking alliance, we’re utilizing technology that’s both surprising and engaging.”

As well as show previews, the 40 minute video – about the size of a mobile phone screen – will include an execution in Pepsi Max’s ‘I’m Good’ series:

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

Linkedin

topics adAdvertisingbusinessCBSentertainmentmagazinesMediaPepsi MaxtelevisionTVTwo and a Half MenVideo

Share Tweet Share