Use advertising to get the economy moving

Tim Burrowes

March 22, 2009 4:44

If the recovery program includes provisions promoting job creation, renewable energy and infrastructure improvements, couldn’t it also include at least a little something to help businesses advertise more?

Fortune magazine contributor Bob Pittman proposes an advertising stimulus programme

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising economy

1 COMMENTS

Lisa 23 Mar 09

I agree the economy would move as the margin for advertisng campaigns are products that are “created” and yield higher profit margins vs. tangible products – so the core is there for a real shot in the arm for the economy while we promote and advertise the tangible products – it is a win ..win. Keep up the great work. I love your posts.

Lisa

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