V Energy the key to fighting zombies according to integrated campaign for FX

A can of energy drink V makes all the difference when fighting zombies according to this new ad for entertainment channel FX.

It is part of an integrated campaign for the channel which highlights the new positioning of the energy drink and debuted on FX in line with the return of Season 4 of The Walking Dead.

https://www.youtube.com/watch?v=KM8N-_mBo4Q

The campaign features a pair of mates escaping from a horde of zombies, or “walkers” as the show calls them, when one mate ditches the other in favour of his replica who happens to be drinking a can of V which makes him better equipped at holding off the horde of walkers banging on the door, and ends with the brand’s new tagline “the massive hit, that improves you a bit”.