V Energy the key to fighting zombies according to integrated campaign for FX

A can of energy drink V makes all the difference when fighting zombies according to this new ad for entertainment channel FX.

It is part of an integrated campaign for the channel which highlights the new positioning of the energy drink and debuted on FX in line with the return of Season 4 of The Walking Dead.

The campaign features a pair of mates escaping from a horde of zombies, or “walkers” as the show calls them, when one mate ditches the other in favour of his replica who happens to be drinking a can of V which makes him better equipped at holding off the horde of walkers banging on the door, and ends with the brand’s new tagline “the massive hit, that improves you a bit”.

A spokesman for V Energy said: “Over at V, we’re stoked to partner with Fox International Channels to launch the return of season 4 of the record breaking drama series The Walking Dead on FX. We’ve worked together to come up with a really funny extension to our new brand campaign which demonstrates that V is The Massive Hit That Improves You A Bit.

“Proving that when the zombie apocalypse comes, stocking up on Australia’s favourite energy drink should keep the walkers at bay!”

FX worked with Frucor Australia, Clemenger Sydney and OMD Sydney to create two integrated pieces that combined the overall campaign message with The Walking Dead premise.

It was shot entirely in-house.

OMD said: “After a careful search of all opportunities in market, it was decided that the premiere of The Walking Dead on FX provided the greatest scope for alignment and audience reach”.

The integrated campaign follows on from V’s Viking campaign which launched earlier this month.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.