Val Morgan appoints Carly Scivetti
Cally Scivetti has been appointed to head up screen advertising supplier Val Morgan’s strategy division, Brandfit.
The announcement:
Val Morgan CEO Damian Keogh announced today the appointment of former MCN workmate Cally Scivetti as
Strategy Director for the newly formed Brandfit strategy division.
“I am delighted to announce Cally has chosen to join Val Morgan. Anyone who has worked with Cally knows
that she is an up and coming star in the media business. She has a set of skills that tick all the boxes of what a
good media sales strategist delivers. From ideas and innovation to implementation she clearly understands
how to deliver great solutions for clients.”
Scivetti has worked for the past five years with MCN’s integration division following a stint at ACP magazines.
“This is an exciting opportunity for me. With cinema converting to digital Val Morgan will be able to offer
greater flexibility to advertisers in the future. There are also a myriad of integration opportunities extending
from the cinema to the retail media business and in experiential and database marketing that Val Morgan can
offer advertisers.” said Scivetti.
Commencing at Val Morgan in early October, Scivetti’s role will include heading up an internal integration
team, working closely with agency planners and strategists, building closer working relationships with movie
distributors and partnering other media companies with integrated solutions where relevant.
Source: Val Morgan press release
