Val Morgan gears up for big summer with big slate of new films as NSW opens
Val Morgan expects cinema to “explode” this summer, with its upcoming slate of new releases on the day New South Wales residents can return to cinemas.
“The slate of new content dropping over the next quarter and into 2022 is the biggest we’ve ever seen, so we are confident that cinema is going to deliver incredible results for our clients,” said managing director Guy Burbidge.
After 15 weeks away from the big screen, cinemas are reopening, in time for the end of year run-in, which will see 20 titles released over the coming 12 weeks.
No Time To Die will be released next month
This includes James Bond: No Time To Die, Venom: Let There Be Carnage, Dune, Spider-Man: No Way Home, and The Matrix: Resurrections taking cinema into 2022.
“We know that young, high value audiences are looking to escape and indulge in immersive experiences to catch up on the lost time in lockdown, cinema will be the at the forefront of their summer schedules,” said Burbidge. “As Australia’s #1 cultural activity, cinema is here to stay offering an unmatched experience that Aussies are craving to get back to.”
“We anticipate that admissions over the next weeks and months will absolutely erupt.”
Last year, movies-cinema-theme park spend dropped by 87% on 2019 numbers as reported in SMI numbers. Val Morgan will hope that the easing restrictions and upcoming slate does get footfall to return to cinemas, with major film studios halting the release of some of the biggest productions, with titles such as No Time To Die and Dune seeing delayed releases.
“Daniel Craig’s final outing as 007 has already set the cinema world alight across the globe as the film made its debut in London two weeks ago and has since been smashing records — both pandemic-era and longstanding. Get ready for the biggest summer of cinema ever.”
Val Morgan reported its biggest opening weekend in July this year since January 2020, despite Sydney at the time entering what was thought to be a temporary lockdown.
Burbidge also indicated Australian’s eagerness to get back to cinemas in June following the release of Fast 9, which was the biggest opening weekend release since 2019.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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