Val Morgan Outdoor and Energizer batteries team up for interactive table tennis activation

Shoppers can pit their table tennis wits against Mr Energizer in a new digital marketing push from the battery brand and Val Morgan.

The technology will enable consumers to control a virtual paddle and play against the battery-fuelled icon on 90-inch screens at eight shopping centres in New South Wales and Victoria, aping one of the battery brand’s latest global ads.

The campaign, to promote the brand’s Eco Advanced battery which is partially made with recycled batteries, will run for eight weeks.

Val Morgan Outdoor director of digital and innovation Matthew Bushby said the customised technology will create an “immersive brand experience” and will be a “crowd stopper”.