News

Vanish NapiSan calls in lobbying firm in bid to get somebody to notice its PR stunt

Vanish NapiSan has geared up its so far unsuccessful attempt to generate publicity for the brand through offering to sponsor the White House.

The Reckitt Benckiser-owned brand launched its $25m offer for the naming rights to the White House last week. The campaign is being masterminded by ad agency Euro RSCG and sister PR agency Red.

napisan_google_newsSo far Google News returns just two pieces of news coverage for the stunt globally – from Mumbrella and B&T.

Today, the Australian stain removal brand has tried again, announcing that it has hired Grayling to conduct lobbying on its behalf in Washington.  

According to its announcement: “Since their appointment the Grayling team have been working feverishly to secure meetings with Washington D.C. influencers, including with Members of Congress, whom Vanish NapiSan will need to connect with to discuss the offer.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.