VB campaign urges Aussies to ‘Raise a glass’ to armed forces

VB has launched a charity campaign to coincide with Anzac Day. In a TV ad for the 2011 Raise A Glass Appeal, Corporal Mark Donaldson VC is telling a story about combat with his mates over a beer, and urges viewers to support the appeal via

Corporal Donaldson also features in a 15 second spot direct to camera. The commercials, created by Droga5, were shot in Sydney on the 22 February and will air from tonight.


  • Agency: Droga5 Sydney
  • Creative Chairman: David Nobay
  • Executive Creative Director: Duncan Marshall
  • Creative Director: Cam Blackley
  • Art Director: Kirsty Galmes
  • Copywriter: Chris Berents
  • Senior TV Producer: Paul Johnston
  • Business Director: Jamie Clift
  • Account Director: Esther Knox
  • Account Manager: Lucy McBurney
  • Planning Director: Justin Graham

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