VB to shout Australians a beer to celebrate the end of the election

VB is celebrating the end of the election campaign by shouting Australians a beer.

Full page ads appeared in newspapers in NSW, Victoria, SA, Tasmania and Canberra today announcing the campaign with the line “Enough talk. Let’s Do.”

The full-page ad that appeared in The Daily Telegraph

Customers will be able to get one free beer each at ALH Group pubs this coming on Sunday. Each pub will be given a free keg of VB, which is owned by CUB.

Ads did not appear in Queensland and Western Australia as it is illegal to advertise free alcohol in those states. Additionally, the campaign will not take place in the Northern Territory.

VB marketing director Chris Maxwell said that the campaign reflects VB’s history of uniting Australians in celebration.

“Australians have celebrated momentous moments with a VB for 165 years and now is the time to put aside our differences and all work together in the spirit of mateship”, said Maxwell in a press release.

“We’re calling for our leaders in Canberra and the people of Australia to get on with the job. We want to reward Aussies who are ready to come together and work hard to make our country a better place, so we’re shouting voters a beer in a pub.

“The pub is the great unifier. The place where white collar, blue collar, Labor or Liberal, young and old can come together, share a beer and build lasting friendships that go beyond our differences”, Maxwell concluded.

The campaign was created by Clemenger BBDO Melbourne.


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