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VCCP closes Sydney office a decade after entering Australian market

Global communications agency, VCCP has exited the Australian market citing “wide-ranging impacts” related to the COVID-19 pandemic, Mumbrella can reveal.

The agency will close its Sydney office one decade on from its local debut, having launched CompareThe Market.com.au in Australia in 2013 as one of its first major pieces of local work.

VCCP confirmed the decision would not affect the operation of its subsidiaries held under VCCP Business, which include Watermelon, Someone, and Sling & Stone, the latter of which was acquired by the agency just over a year ago.

In a statement sent to Mumbrella, the agency said: “Following the many wide-ranging impacts caused by the global pandemic VCCP has taken the difficult decision to close its operation in Sydney.

“We are in discussions with a partner in the region to explore a strategic alliance that could facilitate the transition of our people and clients following the closure.

“We are hugely proud of what VCCP Sydney has achieved in the market since the office first opened a decade ago and we would like to thank all our staff and clients who have worked with us during this period.

“Watermelon, Someone and Sling & Stone are all unaffected by this news and continue to show strong growth in the market. As a group, we remain committed to these businesses and the Australian market.”

The news comes just two weeks after VCCP Sydney was named as agency partner for new kids money app, Kit, alongside Ryvalmedia.

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