News

Vegemite teams up with Thinkerbell for the game-changing ‘Vegeknife’

Zanda Wilson

October 15, 2020 10:13

Australians take their Vegemite seriously, and now the iconic Aussie brand’s latest campaign with Thinkerbell has unveiled a new product designed to end cross-contamination when preparing breakfast.

In a recent study, the team at Vegemite and Bega Cheese Limited found 58% of Aussies get unwanted butter in their Vegemite jars, and hence the idea for the Vegeknife was born.

The Vegeknife

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Bega Cheese Limited Jacqui Roth Thinkerbell Vegeknife Vegemite

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