Vegemite seeks ‘cultural ambassador of Australia’
Vegemite is on the hunt for a cultural ambassador of Australia, who ‘who lives, breathes and eats Australia’ and ‘can tell Tom Hanks that he’s using too much Vegemite… and British backpackers that they’re not using enough.’
The tongue-in-cheek post for the job went live late last week on Facebook, Instagram and Seek.
While Vegemite admits the job could be called ‘marketing manager for spreads’ for Bega, it insists the role is ‘so much more than that’.
Vegemite
I am a Vegemite customer and do not identify with that list. Have the brand team stood in the supermarket spreads aisle and seen who their customer actually is? This is a regressive and immature idea.
This is advertising for the marketer of Vegemite, not the customer of Vegemite
It does feel very bogan…. but still funny.
It would be more compelling to find the least suspecting brand ambassadors to be more inclusive and diverse