Foxtel’s new streaming service Binge appoints The Hallway to creative and media strategy

June 1, 2020 10:53

Foxtel’s new entertainment subscription streaming service, Binge, has appointed The Hallway to manage its creative, media strategy and channel planning.

Binge launched last week, offering a two-week free trial and an entry subscription of $10 a month, leveraging Foxtel’s content deals for local and global programming, including HBO, BBC, NBC Universal and Warner Media.

Foxtel’s latest offshoot Binge launched last week

The Hallway was appointed following a competitive pitch and will be developing Binge’s first brand campaign and its media strategy, which is scheduled to launch in early June.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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