Foxtel’s new streaming service Binge appoints The Hallway to creative and media strategy
Foxtel’s new entertainment subscription streaming service, Binge, has appointed The Hallway to manage its creative, media strategy and channel planning.
Binge launched last week, offering a two-week free trial and an entry subscription of $10 a month, leveraging Foxtel’s content deals for local and global programming, including HBO, BBC, NBC Universal and Warner Media.
Foxtel’s latest offshoot Binge launched last week
The Hallway was appointed following a competitive pitch and will be developing Binge’s first brand campaign and its media strategy, which is scheduled to launch in early June.
Jules Hall, CEO of The Hallway was delighted to be partnering with an ‘ambitious’ brand.
“We’re delighted to be partnering with such an innovative and ambitious brand, as well as crafting the campaign to help launch one of Australia’s most anticipated entertainment services,” he said.
Ant Hearne, chief commercial officer at Binge, said: “We’re launching Binge in Australia as the demand for streaming continues to increase and Australians are hungry for fresh content.
“We needed an agency partner who could combine creativity, data smarts and a holistic approach to media. The Hallway brings it all together in one team, sharing our focus on marketing effectiveness and business growth.
“I am so proud of the work our Binge CMO, Lou Crompton and her team have created with The Hallway and excited to introduce the BINGE brand and an ‘Unturnoffable’ experience to all Aussies.”
Earlier this year, Foxtel shifted its creative account from DDB Sydney to Saatchi & Saatchi. Special Group executes the creative for Foxtel’s sports streaming service Kayo.
Unturnoffable? Ergh. That tagline makes me wince.
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