VEGEMITE unites fans for knowledge sharing campaign, via Thinkerbell
VEGEMITE is asking its fans to help their fellow Aussies give the spread a try, via a new initiative from Thinkerbell.
The ‘Unite with VEGEMITE’ project calls for eaters of the titular condiment to share 30-second videos of themselves explaining how they eat VEGEMITE. The videos are to be submitted to the initiative’s website, with sharers being given a chance to win prizes and feature in official VEGEMITE ads.
Head of spreads at BEGA Group, Mary Stafford, said that VEGEMITE, despite its iconic status within Australian pantries, tends not to be peoples’ first choice for a spread.
