Vegemite’s Cheesybite neck-and-neck with none of the above

About the same number of people who took part in the public vote on the new name for Vegemite’s disastrously launched iSnack 2.0 did not like any of the names on offer as voted for the winning Cheesybite, Mumbrella can reveal.  

When Kraft announced the winner earlier today, it said that 30,357 people had voted for a name, with 36% choosing Cheesybite. This would amount to about 10,900 people.

But in the online vote, as well as six names, a seventh option had been to say that none of the choices appealed. But this option was not included in today’s announcement.

However, after questions from Mumbrella, the company has said that a total of around 40,000 people took part in the weekend’s online vote, with approximately 25% not choosing any of the six names on offer. This would also amount to roughly 10,000 people.

Although he declined to share the exact numbers, Kraft’s corporate affairs head Simon Talbot insisted that Cheesybite had still come out just ahead of those who did not like any of the names.

He said: “It came out in front, just. Otherwise I’d have thought that we would have had to go back again.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.