Vegemite 2.0: Now it’s Cheesybite

Kraft has unveiled its second attempt at naming its new spin-off from Vegemite after its disastrous launch of iSnack 2.0. It is Cheesybite.

After widespread public derision at the iSnack 2.0 name, chosen from a public competition, Kraft caved in last week and said it would change the name.

The public were given seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.

Cheesybite voteIn a press release this morning, the company said that 36% of those who had voted for one of the name options had gone for Cheesybite. This was followed by 23% for Vegemite Smooth.

However, the results released by Kraft excluded all of those who said they did not like any of the names, which was one of the original voting options.

The company said that 30,357 expressed a name preference. Cheesybite had 36% followed by Smooth 23%; Vegemate 20%; Snackmate 8%; Vegemild 7%; Creamymate 6%.

A spokesman for Kraft told Mumbrella they did not know how many of those taking part in the vote had said they did not like any of the names, but promised to have somebody call back.

(Updateabout 10,000 people did not choose any of the six names)


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