‘Vice’ clients agency boss ordered to cancel interview

ed_commanderThe boss of British American Tobacco’s ad agency G2 was ordered by his bosses in the US to pull out of a video interview with Mumbrella on Friday.

The Mumbo Report interview with G2’s new Australian GM Ed Commander was organised in mid-July. But on Thursday night, his bosses in the US intervened, requesting that we not ask about his previous statement to Mumbrella that he was looking for “vice” clients.

It was suggested that we instead ask about working for clients who face “challenges”.

When we stated that our policy is to not agree to preconditions before any interviews, Commander decided to withdraw.

In June Commander told Mumbrella:

“Our experience is in vice products. We want to look at working on specialist projects with large corporations in categories such as junk food – products high in fat and salt – and also build on our relationships with alcohol clients.”

Leo BajzertIn May, Commander’s colleague Leo Bajzert wrote one of the most commented upon guest posts of the year for Mumbrella when he argued against plain packaging for tobacco.


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