Vice delves into Japan’s northern region in branded content series

Vice Australia is showcasing the beauty and culture of the northern point of Japan’s Honshu island, in a new piece of work with Japan National Tourism Organisation.

The two part video series, which can be viewed on Vice’s website, is hosted by Bridie Shepherd, who explores the region, its events, people and cuisine.

The two-part series will be available on the Vice website

It will be supported by a wider brand campaign across Vice’s digital assets, as well as influencer trips and a broadcast documentary.

Royce Akers, creative director at Vice Australia, said the partnership had been “perfect”.

“Our audience loves culture-driven travel content, and we love making it. Flavours of Tohoku allowed us to show a side of Japan that’s wild, spectacular, and unseen by many Australian millennials,” Akers added.

Kana Wakabayashi, executive director of JNTO’s Sydney office, said the organisation wanted to share the area with travellers that were looking to “challenge themselves”.

“Japan is full of new discoveries, especially in the Tohoku region which many travellers are unaware of. Tohoku boasts not only great local cuisine but also enchanting/awe-inspiring wilderness and cultural traditions,” Wakabayashi said.


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