Vice online TV channel set for Aussie version

Australia is going to see a local launch for Vice magazine’s online  TV channel VBS in the next few months, company founder Shane Smith has told Mumbrella during a flying visit to Sydney.  

shane-smith-viceThe co-founder of the magazine was in Australia for talks with the TV networks about putting Vice content on air. Vice has created a series of programmes for its VBS online network. Among the best known is the documentary Heavy Metal In Baghdad.

He told Mumbrella: “A lot of the networks are interested in putting our stuff on the air.”

He said that the feel of the Australian scene was much like Canada, where Vice launched. He said: ‘It’s a massive country in the middle of nowhere, with a relatively small scene with everyone supporting each other. It’s not like being in New York, where if you fail, you’re dead.”

As Mumbrella reported last month month, Vice is launching its own agency – Virtue – to help brands get closer to its fashionable audience.

Smith said that a project under way in Europe is for Vice to create a youth-oriented portal for Vodafone which could in time be extended to Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.