Vice partners with shops and bars to offer incentives for enrolling to vote

Vice is encouraging young Australians to check their enrolment ahead of the upcoming same-sex marriage plebiscite, by offering incentives for all those who can prove they have checked and updated their details.

The website is asking businesses to offer special deals and discounts to customers who can show they are properly enrolled to vote.

The news of the plebiscite left the Vice office “angry” and “frustrated”

It comes a week after the Turnbull government announced it would run a postal plebiscite for same-sex marriage.

A story on Vice’s page said: “Having your opinion counted is already a win, but in case you needed a little more incentive we’ve teamed up with some of our pals to try and sweeten the deal. Below are a list of discounts and specials you can claim with proof your enrolment details are up to date.

“All you need to do is go to the Australian Electoral Commission website and enrol, check or update your information, then show the below businesses a screenshot of your verified enrolment details.”

Discounts are available nationally, at stores including LazerPig, The Toff, The Zoo, Phamily Kitchen, Stuffed Beaver, General Pants, Alpha 60, Suku Homes, Good Vibes Yoga and Flinders Landing Apartments.

Businesses can get involved online and the deals are valid until registration closes on August 24.

Wendy Syfret, head of verticals at Vice Australia said the initiative was an attempt to ‘make things right’.

“Like many people around Australia, the news of the plebiscite left the Vice office feeling angry and frustrated,” Syfret said.

“It spurred us to start thinking about how we could use our platform to help make this right.

“Our collective dismay over the disconnect between the government and our beliefs led us to look inward to our own world. Namely, our resources and friends.

“By asking businesses to participate in this incentive we’re not just getting people to check their enrolment details. We want to remind people that, amid the hate and inequality, there are countless individuals who will do whatever is in their power to make a positive difference.”

Earlier this week, With Collective created the first enrolment ad for the same-sex marriage postal vote. 

Last week, independent agency The Royals launched a ‘Say No to No’ pledge, refusing to work on the ‘No’ campaign should it come to market.

Most media companies have said they will accept ads from both campaigns, as long as they fit within guidelines, while independent publishers have rallied in support of same-sex marriage equality.


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