Dr Mumbo

Victoria. Best of everything – except original branding

It may have slipped past people in other parts of the nation, but Victoria has a new brand identity ‘The Big V’.

After it was launched Melbourne based design agency Indietech decried the fact it was so similar to its own branding, both the colours and the diagonal line.

However, it’s been drawn to Dr Mumbo’s attention that the new visual identity of the state also bares more than a passing resemblance to a rebrand three years ago of another Victoria, the one in London famous for its train station.

Victoria, Australia

Victoria, Australia

Victoria, London

Victoria, London

Vivid colours, a ‘Big V’ and a / before a brand message. Nothing to see here.

Victoria, Australia’s unique brand was created by Ogilvy, while Victoria, London’s was by SomeOne in 2012.

Both also have helpful brand videos explaining them.

Victoria, Australia

Victoria, London

It’s not the only ad campaign with remarkable similarities… Dr Mumbo’s attention was also drawn to this report on Michael Smith’s site which notes the similarities between the the latest CFMEU ad campaign and the one for the Master Builders Association, which was created by Leo Burnetts. CFMEU

LeosWhat is it they say… something about great minds thinking alike?


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