Victoria Bitter kicks off cricket marketing drive with scoreboard watch giveaways
Victoria Bitter has today kicked off its traditional cricket-themed TV marketing drive with the brand giving away watches that will keep drinkers up to date with live scores and major events during the test series with India and the one day World Cup.
The 30-second slot taps into VB’s ongoing strategy to appeal to “hard-working Aussies” with the technology allowing fans “to watch the cricket when you can’t watch the cricket”.
The watch will link to smartphones via an app and provide updates of the progress of Australia during their four test series against India, the one-day series with England and South Africa and the one day World Cup, which starts in February.
The TV campaign had been due to start last week, but was delayed following the rescheduling of the first test match following the death of Australia player Phil Hughes.
Six thousand watches will be up for grabs, 5,000 of which can be won by buying a case of VB and entering a code on the website, while 1,000 will be earned by “super loyal customers” who purchase 10 cases of VB.
General manager of craft, cider and global brands at Carlton United Breweries, Craig Maclean told Mumbrella last month that VB “has beaten Apple to it” by launching wearable technology into market.
Steve Jones
I soooo want one…
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Can I purchase a watch anywhere for a Christmas gift please?
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I really want one of these watchs , can I buy one and how much are they please ? I work in the community nearly everyday helping people with disabilities and don’t get to watch much cricket which I really love watching . I drink only vb but I’m not a big drinker so this makes it hard for me to win one. Please can you help me out with finding a way to obtain a cricket watch , thanks so much , have a great day .
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how can I purchase a cricket watch.
I am not a beer drinker but I am a cricket fan through and through
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I would dearly love to obtain a vb watch, as I am disabled and can not drink is there any other option for me.
Thank you N.J.Ayres.
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Can anyone let me know that if I buy 10 cases then I can get the watch? Hubby wants it for his bday. Can anyone help please?
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I am a cricket fan and follow it on the TV and my mobile phone. I would like a VB watch and how can I get it. I am a Cricket Member. How much is it.
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I don’t drink VIctoria Bitters and would like one.
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So, I have not had an official reply from VB so what is the go? Obviously a great advertising farce as have only received the usual blarb. Thanks VB …..again
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I have won one. But have no use for it. Selling it if anyone here is interested
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Hayley, How much is your watch?
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