Victoria Bitter launches limited edition VB Tea for cricket fans staying up late for The Ashes
Victoria Bitter and Clemenger BBDO have banded together to create the “ultimate Australian cup of tea”, VB Tea.
The campaign calls upon Australians who are planning on staying up late to watch Australia face the England in The Ashes in the UK, to make the switch from a cold beer to a hot cup of tea.
The limited-edition tea has been created using VB’s super pride hops and black tea leaves, and contains zero alcohol. It will be available to purchase from VB’s online merchandise store for $10.00.
Warm beer, just like being there
For me, the best bit of merch would be the mug, but that’s not available for sale. Maybe it’s coming. Regardless, go England!
Where is Border Force when you need them?
This is fantastic. Good idea, albeit if the tea is p1ss weak; it will not go down well with us Poms.
VB should sell one shoe for the Aussies…..
(I might be assimilated, however I still go for the Pom’s.)