Victoria Bitter thongs – the ‘ultimate Aussie fashion accessory’ – released ahead of Australia Day

Victoria Bitter has teamed up with Thongs – the Australian-made thongs brand – to release the “ultimate fashion accessory for the Australia Day long weekend”: a pair of VB branded thongs.

Featuring the VB colours and branding, and straps that read, “A hard earned thirst needs a big cold beer”, the thongs are selling for $45 through the VB merchandise store.

The thongs come with a 12-month no blow-outs guarantee

Like all pairs of Thongs, they come with a 12-month ‘no blow-outs’ guarantee, and are made for “Aussie conditions” – from a game of frisbee to a pub session – according to the brand.

“Working with VB, a brand synonymous with hard working Australians, was easy,” Scott Jungwirth, Thongs Australia’s director, said.

“As well as being iconic, our main inspiration was creating thongs that were tough. We were sick of our old ones breaking all the time.”

VB’s associate director, Hugh Jellie, added they’re the “perfect accessory for the Australian summer”.

“And the fact that Thongs are proudly manufactured in Australia, supporting hard-working Aussies, made them the perfect partner for us,” he said.


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