Victorian foundation tackles gambling addiction with online support service
Former AFL footballer Daniel Ward
McCann Melbourne is behind a campaign for a Victorian government-backed foundation to curb problem gambling.
The campaign for the Victorian Responsible Gambling Foundation centres on the website fightforyou.com.au, which features video diaries of people trying to control their gambling habits in an online support service called the 100 Day Challenge.
The challenge aims to help gambling addicts “fight for the real you” and features four Victorians – including former Melbourne Demons AFL footballer Daniel Ward.
The ECD of McCann John Mescall said in a statement: “This is a really important campaign for a lot of reasons. People struggling to fight their gambling problems need to know they’re not alone, but more than that they need to know that there are effective support mechanisms to help them every step of the way. This campaign is quite unique in that it not only informs, it also provides very real support through the online tools we’ve created.”
McCann won the business after a competitive pitch in January.
The campaign was launched in Melbourne today by Victorian Premier Dennis Napthine and Minister for Gaming Regulation Andrew McIntosh.
Credits:
- Executive Creative Director: John Mescall
- Creative Director: Pat Baron
- Creative Team: Matt Stoddart & Natasha Wood
- Designers: Scott Hall, Dave Budd & Melody Yeung
- Group Account Director: Adrian Mills
- Account Director: Megan Jones
- Account Executive: Will Hollosy
- Planning Director: Karl Bates
- Planner: Alex Concannon
- Creative Technologist: Ash Pegram
- Digital Producer: Pauline McMillan
- Developer: Suvi Thammasarn
- Broadcast Producer: Mark Bradley
- Film Production: Airbag Productions
- Director: Aaron Wilson
- Executive Producer: Victoria Conners-Bell
- Producer: Jillian Howe
- Photography: Garth Oriander
- Victorian Responsible Gambling Foundation
- CEO: Serge Sardo
- Manager, Community Education & Prevention: Simone Martin
- Campaign Advisor: Nicholas Carrington
Nice, I really like it. I hope it works.
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Nice work. Congrats to the folks behind the campaign. The insight that you are not alone is quality stuff and I am sure will offer hope to those battling the addiction – so, yep, well done
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