Sentia Media rebrands as iSentia

Leading media information firm Sentia Media is to rebrand as iSentia in a move that will see the firm bring its various brands, which include Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m, Mediapeople NZ and Slice, under one the one brand.

Mumbrella can reveal the change will see the integration of the various brands across 15 countries into a single company.

“iSentia has grown organically and through acquisitions across the Asia-Pacific over the past five years. Until now we had seven service brands that are strong in their own area of expertise and territory, which will now be consolidated into one brand to solidify our client offering,” said John Croll iSentia CEO.

It is just over 12 months ago since the company began moving to the Sentia brand when it rebranded its parent company of Media Monitors as Sentia Media.

“The move to one brand is client driven,” said Croll. “We are embarking on a new three year strategic plan that will provide a new level of service excellence and clarity, unifying our brand and structure allows us to deliver on our core purpose, vision and strategic priorities.”

“The evolution to iSentia enables the group to develop management structures that support a business that is truly integrated across 21 offices from Beijing to Bondi.”

Last week the company confirmed a round of redundancies with suggestions as many as 65 staff had been let go.

Nic Christensen