Victoria Doidge to leave Sydney Opera House

Award winning Sydney Opera House marketing director Victoria Doidge is leaving after five years in the role.

Doidge (centre) and the award winning Sydney Opera House marketing team

Doidge (centre) and the award winning Sydney Opera House marketing team

Doidge told Mumbrella: “It’s been a really intense five years, but it’s time for something new.”

Last year Sydney Opera House’s marketing team was named Marketing Team of the Year at the Mumbrella Awards.

Doidge joined the venue in 2008, after previously being chief marketing officer of the Blue Freeway group of marketing companies. She also worked in marketing roles at Sydney Symphony and OzEmail. She was the Opera House’s director of marketing, communications and customer services.

Doidge said that she has no immediate job to go to and plans to take a break of a couple of months. She said: “I hope my next role  involves the intersection between media, technology and entertainment.”

During Doidge’s time leading the marketing, box office takings at SOH rose by 50 per cent and the insitution’s digital presence grew significantly, with as many people now consuming content online as those who visit the precinct.

Last month Samsung was the latest major brand to come on board as a sponsor.

Doidge’s last day in the role is this Friday. A replacement has yet to be named.

Doidge’s farewell note to industry partners:

Dear friends of Sydney Opera House

After five extraordinarily fulfilling years at Sydney Opera House it is time I said farewell to this magical institution.

I have had the enormous pleasure of working with some exceptional people during my time at the House. It has been a real honour to lead the Marketing, Communications, Corporate Partnerships and Customer Services teams.

The House wouldn’t be the remarkable company it is today without the support of a stable of smart and socially responsible, corporate and media partners. It has been my pleasure to work with the country’s great media companies over the last five years including: Google, Sydney Morning Herald, News Limited, JCDecaux, APN Outdoor, Foxtel and SBS. We’ve also partnered with some of the world’s leading brands – Samsung Electronics Australia, Etihad Airways, Mastercard, Moet Hennessey and many others.

Thank you to our brilliant agency partners who have been such a critical sounding board and compass for me during my tenure at the House: Razor, The Monkeys, Moon Communications Group, Viocorp, Tequila, Inside Story, Pixolut, Pay Per Click, Rage, Pop, Animal Logic, Monogram and Naughty Fish.

And to Tourism Australia and Destination New South Wales, it’s been an honour to work on big brand Sydney projects like The Sydney ‘Oprah’ House and Vivid Sydney with you.

Sylvie Guillem, Bon Iver, Sting, the Berlin Philharmonic, Patti Smith, AIR, Nick Cave, Florence and the Machine . . . There have been so many remarkable performances by visiting artists and even more from our brilliant resident companies: Australian Chamber Orchestra, Bangarra Dance Theatre, Bell Shakespeare, Opera Australia, Sydney Symphony, Sydney Theatre Company and The Australian Ballet.

All the best for the future and I look forward to working with you again once I have determined my next adventure.


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