Victorian Government launches additional Respect Women ads following Eurydice Dixon’s death
The Victorian Government has launched new ‘Respect Women: Call it out’ ads following the death of a young Melbourne woman earlier this month.
‘Respect Women: Call It Out’ campaign, which first launched in May, has created a new ad featuring a one minute ad showing a man staring at a woman on public transport while an onlooker debates whether or not he should intervene.
The onlooker then decides to walk in front of the man and block his view of the woman, admitting he barely has to do anything.
Another new ad shows a woman working behind the bar as one of the male customers says “oi fellas, wonder what she charges, have you seen what she’s wearing? Call her over and shout her a shot”.
His friend then debates whether or not he should say anything because he has had a couple of drinks and she works in a bar, so she can handle it.
“You can’t talk to people like that,” his friend then says.
The Respect Women: Call it Out campaign was created by The Shannon Company.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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It’s sad to see the socialist Andrews Government of Victoria politicise this poor woman’s death by demonizing 50% of the population because of the criminality of one person.
If you’re going to place an advertisement for “respect” then put it there for everybody in society as this issue affects both sexes. If you don’t believe me, then become a Cab driver, I see both sexes guilty of dishing out both physical and verbal abuse to anyone that crosses their path, it’s sad but true.
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David, you are a clueless idiot.
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Kate, you are a clueless idiot.
Oh wait, the ad says I’m not allowed to say that to a woman. So much for equality.
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David, what Kate said
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David, what Kate and Emily said
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Sean,
I have let your comment through, but the name calling will now end on this comment thread as it is not adding to the debate.
Being allowed to call a woman an ‘idiot’ on a comment thread with the same gusto as the women who have lashed out at David may become more socially acceptable once we reach a situation where women aren’t being killed at a rate of more than one per week (FYI we’re at 30 so far this year, and 2017 ended with a total of 51).
Perhaps I will allow more ‘equality’ in ridiculous comment thread name-calling stoushes once the actual violence calms down.
Vivienne – Mumbrella
What are you on about? Two thirds of murder victims are male. I’m pretty sure Sean can say whatever he wants, considering that he belongs to a more at-risk population group than you. You need to ditch your gynocentric lens and learn to become intellectually honest.
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Hi Faximilie,
Sean has said what he wants. His highly-insightful comment that Kate is a “clueless idiot” has been published.
I too am aware that two-thirds of murder victims are male (and that perpetrators on both sides are almost always men).
I simply don’t want to publish more pointless comments, from anyone of any gender, calling another commenter an idiot in this thread. David, Kate, Sean, Emily and Sara have all had their turn.
These ads exist because there IS a problem. That doesn’t automatically mean I think there is NO problem with male-to-male violence.
My ‘gynocentric’ preference is for men to stop killing women, and men to stop killing men – just people to not kill others in general – and for us to advance the debate beyond “‘Insert name here’ is an idiot”.
Hopefully you’re on the same page regardless of which lens you are currently viewing the world through.
Vivienne – Mumbrella
Interesting that the Govt seems to have taken the ad down on all channels. Any reason for this given?
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What a wankers add -get your head out of your arse Andrews
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True. In 2012-2014 64% of homicide victims were male.
In that same period male offenders outnumbered female offenders by 6-to-1.
Now can you see the problem? A large proportion of the male victims were killed by males. The “more at-risk population group” is at risk from itself.
Quite a different picture when the other half of the story is told don’t you think?
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Certainly sad to see so much fighting over such an important issue. There is something very polarising about these commercials and the language we use to promote its cause. Such a small proportion of men cause these crimes against both genders. We do seem to attack the issue disproportionately in the favor of woman however, seems odd we can’t even acknowledge this without having to call people clueless idiots. The commercial itself is very cringe. The men who actually cause these crimes don’t care what people think, if they did they wouldn’t do it, these are psychopaths who have very little remorse and a silly commercial will not prevent that.
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What is this clueless government doing wasting our money on this rubbish. Would it not be better to spend the funds on the road rage problem or people using their mobiles whilst driving?. Why demonise men over one female dying when dozens of men are hurt or killed every year. Melbourne is NOT a safe city because of these Sudanese gangs that the police and government refuse to accept that they are a problem. Equality is a joke in Australia….unless you are black, gay or muslim.
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Hi guys look this has been in my head for a long time and I always wanted to speak my mind but be careful of how I say this so people dont take me the wrong way but fuck it ill just say this right now.
First of all, I do believe in being a gentlemen, I do respect women and I have a mum and sister and I definitely would not want any man or ANYBODY hurting them. But some of these “Respect women” ads over the past year have actually gotten me upset because in my opinion, i feel that it’s kind of in a way discriminating all men and what I dont like in todays society can view men as “creeps” or “perverts” or “monsters” when sometimes those situations in the ads wont turn as bad as you assume but they never show an ad about women disrespecting men when in real life sometimes that actually does happen.
Like the first “respect women” ad i saw with the guy out with his friends for lunch then gets into an argument on the phone with his wife and says rude things to her and his friends tell him off, what pissed me off is that sometimes that can be a normal thing in a relationship were couples fight, girls can do that to their boyfriends too but I dont think society makes a big deal out of that but they do with men.
Same goes with the 2nd ad of that guy at the bbq with his wife and friend and argues with his wife that she didnt cook the food right, wives have also done that to their husbands too, parents have done that to children too and so have children to their parents they let it go the next day but with a male saying it to a female its seen as a big deal. What so if a guy gets upset with her girlfriend and says something harsh hes a bad man but the girls not if she says something mean to a guy if she doesnt get her way and the guy has to take it? thats not fair I mean at lest hes not hitting the woman or calling her a “bitch, slut or whore”. Which I personally think saying that to a female is too far.
3rd ad of the guy staring at the woman on the train yes I can understand if she thinks its creepy and feels uncomfortable but that doesnt make him a rapist or hes going to do something terrible to her he can just be an awkward person. Why portray him as a sexual predator when lots of people stare at everyone and when people complain they’re always told its immature making it a big deal. But if its a guy staring at a girl or trying to pick her up shes not interested its always assumed it could turn into something dark.
4th ad of the three guys at the bar talking about the woman in a rude way yes thats rude, but sometimes some girls also do talk about men they’re attracted too like that but its always the guys portrayed in a bad way in the media when they do that and the ladies just seem to slide or people. Dont believe these days that some women can also be that evil?
The way how I feel about these ads always portraying only men as “creeps” “perverts” or “dicks” upsets me making it a little sexist when there could be much worse incidents that could happen in real life that these ads dont show. Me not liking this is how most women find it discriminating or disrespectful to their gender when sometimes the media or society always viewed them overtime as “sex symbols” or “sluts”. Or maybe how they feel disrespected as “not as strong as men” or “not getting paid or getting many or certain jobs as men” or how ” women cant play certain sports as men can”. Well I always thought those were dicky things and good on those women for speaking they’re mind out there and fighting for what they believe in.
But as i said all this, I also think its time for any man who feels like this too to try and make a stand as well. From being raised I know that hitting a woman is wrong and always being nice to women especially the ones you date should always stick and never change. But what I dont like is how men are seen as horrible people when arguing with a woman but a woman can argue with a man and has to take it or a guy is seen as a creep for being attracted to a woman that doesnt like him when he hasnt even touched her inappropriately or tried to rape her hes still viewed as disrespectful but a woman does this to a man nobody seems to care, notice or think its a problem. And for me I think were not being treated equally and thats not on. If a woman has every right to say how they think, feel or what they dont like about how they’re always portrayed as, well i think a man has every right to do the same as well. I mean we dont even have international mens day for Christ sake. Sometimes its called discriminating when some jobs or social clubs dont allow women but its not discriminating for some jobs or clubs to only accept girls like for example: there are “Ladies gyms” but nothing like that for men. I think thats abit unfair, its all about treating women equally but not treating men equally, I personally think some of thats got to change.
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Takeaway message? White men are garbage (again).
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