Victory Blinds delivers first influencer marketing campaign for brand
Victory Blinds has rolled out its first influencer marketing campaign with micro-influencer Natalie Seretis coming onboard.
The announcement:
Australian blinds company partners with micro-influencers to highlight functional, stylish home solutions.
Victory Blinds -www.victoryblinds.com.au – Australia’s premier provider of blinds, shutters, curtains, and outdoor shading solutions, is excited to announce the launch of its first-ever influencer marketing campaign. Designed to showcase the practical yet stylish nature of Victory Curtains and Blinds www.victoryblinds.com.au product range, the brand is partnering with micro-influencers to authentically highlight how Victory Blinds can enhance homes across Australia.
The influencer campaign, which is targeting the Victoria, Queensland, and South Australia markets, has begun with a collaboration with Natalie Seretis, a home design enthusiast and micro-influencer with 1,819 followers. Natalie, who is currently renovating her home, will feature Victory Curtains and Blinds products in multiple rooms of her property throughout November and December.
The initial test campaign will then be followed up with a further 10 micro-influencer partnerships. Victory Curtains and Blinds is using influencer marketing platform Taggermedia.com to support influencer identification and begin conversations.
”We’re thrilled to have Natalie on board for our first influencer campaign,” said Thom Quilliam, national marketing manager at Victory Blinds. “Our product range is known for its quality and functionality, whether it’s keeping homes cool, providing privacy, offering blackout options, or enhancing energy efficiency with our honeycomb blinds. It’s exciting to see how Natalie will incorporate these products into her home renovation and showcase their benefits to her audience.”
Victory Curtains and Blinds’ products will be used to demonstrate how high-quality, functional window coverings can improve a home’s energy efficiency and privacy while maintaining a clean and minimal design aesthetic.
Victory Blinds’ focus on quality and functionality sets the brand apart in the Australian market. While style is important, Victory’s blinds, curtains, shutters and outdoor products are designed with purpose.
Products are available in a range of styles and colours with an emphasis on solving real household problems, such as reducing heat or enhancing privacy. With innovative cellular honeycomb blinds now contributing to energy ratings in Australian homes, Victory is proud to offer a product that combines form and function for the modern homeowner.
Victory plans to continue expanding its influencer collaborations throughout 2024 as it seeks to connect with Australian homeowners through authentic, real-world use of its products.
Source: 10YETIS
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