VidCon announces its Melbourne conference line up

Online video conference VidCon has announced the line up for its Melbourne conference in September.

Worldwide multi-platform video experts share their secrets at VidCon

VidCon Australia’s Industry Track will deliver strategies for online video success

An unprecedented number of international experts will descend on Melbourne this September to share strategies for success across the most popular online video platforms.

Top executives and creatives from YouTube, Facebook, Instagram, Snapchat and Musical.ly will be sharing their expertise with Industry Track ticket holders at VidCon Australia on 9-10 September 2017.

They will be joined on stage by the world’s leading independent researchers and consultants on these platforms.

The VidCon Australia Industry Track will deliver profound insights and invaluable advice through 14 keynotes, seminars, master classes, and roundtable discussions packed into just two days. These sessions are designed to inform creators, media companies, brands looking for partnerships, and agencies building new advertising models.

These video-focused sessions represent only part of the wealth of content available on the Industry Track. Other experts will discuss how Generation Z consumes media, using influencers for multi-platform marketing campaigns, driving organic audience through SEO, and even more insights directly from the world’s top creators. Here is just a sample of the groundbreaking content being delivered for industry-focused attendees:


Keynote from YouTube Managing Director for APAC Gautam Anand and special guests on what’s next for the video platform
MasterClass on growth-hacking YouTube from expert Derral Eves
Insight from Matt Gielen as he reverse engineers the YouTube algorithm
YouTube star MatPat explores the psychology of the watch journey and how to leverage that to grow audience and views
Insight from Philip Zeplin on optimising YouTube ranking factors to maximise reach and


Facebook presents a look at “The Future of Facebook Video”

Gavin McGarry presents his latest research into the Facebook algorithm


Instagram explains how to master your Instagram strategy

Jules Lund shares secrets on how to grow revenue, convert YouTube fans, and build followers by working with other Instagram influencers


Snapchat star Suzanne Nguyen (StringStory) shares details on how to build a successful business on Snapchat


Popular Musical.ly star Rasmus Kolbe (Hello Rasmus) teaches you how to take advantage of the next big online video platform

Jim Louderback, Editorial Director of VidCon’s Industry Tracks, said: “Online video is no longer just a single platform experience. True success means embracing each of the top platforms and approaching them as individual, unique experiences. You can’t afford to ignore any of them, nor can you create content for one and dump it on the rest. That’s why we’re excited to bring Facebook, YouTube and Instagram to VidCon to explain how to build success on their platforms. We’ve also brought in experts from around the world to share their secrets, including some that the owners of those platforms probably don’t want you to know!”

From the conference’s media announcement


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