Video out of the box – literally

Tim Burrowes

September 7, 2010 12:00

Last time I had something good to say about a Fairfax Digital ad execution, I appeared to be in a minority of one.

But here goes with another.

I rather like this execution with the Fairfax video player integrating what’s going on inside the ad with the rest of the page.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

ad Advertising brisbanetimes.com.au digital Fairfax Digital online smh.com.au theage.com.au Van Heusen Video watoday.com.au

4 COMMENTS

foobar 7 Sep 10

Wow – looks impressive. Almost made me turn off AdBlocker just to see it myself. Almost, but not quite.

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Bill Posters 8 Sep 10

Same. Who really has time for these big video ads when you’ve got eight tabs open and are scanning for something quickly?

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OtherAndrew 8 Sep 10

I really like it. I get annoyed at the incursion of pre-roll ads, of course, but I’m in the target market and I think the execution is cool.

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Nick Underhill 9 Sep 10

I agree with ‘Other Andrew’. I’d be in the target market and i actually think it’s really effective. More so because the pre-roll ads are usually so rubbish…

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