Video out of the box – literally
Last time I had something good to say about a Fairfax Digital ad execution, I appeared to be in a minority of one.
But here goes with another.
I rather like this execution with the Fairfax video player integrating what’s going on inside the ad with the rest of the page.
The brand is Van Heusen, and we’ve already written about the ad itself.
The video is on rotation on smh.com.au, theage.com.au, watoday.com.au and brisbanetimes.com.au for the next four weeks.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
ad
Advertising
brisbanetimes.com.au
digital
Fairfax Digital
online
smh.com.au
theage.com.au
Van Heusen
Video
watoday.com.au
Wow – looks impressive. Almost made me turn off AdBlocker just to see it myself. Almost, but not quite.
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Same. Who really has time for these big video ads when you’ve got eight tabs open and are scanning for something quickly?
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I really like it. I get annoyed at the incursion of pre-roll ads, of course, but I’m in the target market and I think the execution is cool.
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I agree with ‘Other Andrew’. I’d be in the target market and i actually think it’s really effective. More so because the pre-roll ads are usually so rubbish…
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