View Media Group acquires property comms agency
The Property Agency – a property-centric communications agency – has been acquired by View Media Group.
The announcement:
View Media Group (VMG) has today announced the acquisition of The Property Agency (TPA), Australia’s leading specialist property communications agency.
TPA was formed in 2004 and has grown to 35 staff in Sydney and Brisbane. TPA specialises in creative services for the property category with a focus on strategy, branding & advertising campaigns across multiple touch points for off-the-plan developments.
VMG executive chairman Antony Catalano said, “We are thrilled to welcome founder Bob St. Julian, Managing Partner Carl Mogridge and the entire team at TPA to the VMG family. I’ve been working with the team for many years and could not speak more highly of them as operators and the quality of the work they produce.”
“We now complete our full service communications offering for developers & project marketers, adding creative services through TPA to the market-leading strategy, planning and performance media buying services offered by Today Media (formerly The Today Business). This will make things easier for clients with a single brief covering both creative and media, which will drive better alignment of the response to clients and ease of execution in the market.”
“VMG continues to grow and acquire businesses that will assist us in delivering real value for clients through the property ecosystem we are building. VMG is moving beyond the traditional listings model and becoming a true property marketplace that enables consumers and businesses to transact along the full property journey for life.”
TPA founder Bob St. Julian said, “Aligning with VMG takes us into the future. VMG will connect our brilliant ideas, stories and experiences to property buyers like never before. It ensures The Property Agency remains at the forefront of property marketing, supporting our clients to create Australia’s most famous places to live, work and play.”
Adding TPA to the VMG Developer offering completes VMG’s plan to deliver a full end-to-end offering for off-the plan developments including creative services via TPA, Media services via Today Media, stock & channel management through Development ID, display suite solutions through Showcase and the dedicated portal for off-the-plan buyers and sellers Apartments & Developments.
As part of the benefits of the VMG group, it was recently announced that developments on Apartments & Developments will now enjoy listing on view.com.au for no extra cost.
Source: VMG Communications
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