Viewers turn away from commercial TV for second night in a row
Commercial TV networks have spent a second day in a row in the doldrums, with not a single show rating above a million metro viewers on Monday night, and public broadcaster the ABC the second most watched channel.
The failure of the free-to-air commercial channels to find big audiences comes a day after the ABC won Sunday night’s viewing for the first time this year.
Excluding news programming, Seven’s best performer was Home and Away, which rated 743,000 metro viewers, according to preliminary overnight metro ratings from Oztam. This rose to 1.2m including regional viewers.
Seven’s Instant Hotel rated 653,000 metro viewers, rising to 1.055m taking into account regional viewing too.
Ten’s topical panel show Have You Been Paying Attention averaged 683,000 metro viewers. It was also the most watched show in the 25-54 demographic.
And Ten’s The Project rated 515,000.
Nine’s Family Food Fight rated a weak 548,000.
Meanwhile, Seven pulled in the biggest metro audience of the night in the 6.30pm slot, with its split audience of either Seven News or Today Tonight depending on state, averaging 967,000. The most watched show nationally was the Seven News 6pm slot, which averaged 1.505m viewers including the regional audience
Nine News averaged 924,000 and ABC News 765,000.
For the ABC, Australian Story’s feature on broadcaster Mike Willesee averaged 797,000. An the ABC’s Four Corners – focusing on the chaos in government – fell away to 665,000.
Seven won the night with a 19.1% audience share. Next came the ABC on 16%. Nine averaged 15.2% and Ten 12.4%.
7Two was the best performing secondary channel with a 4.6% share.
Meanwhile, Seven’s Sunrise easily won the breakfast battle with Nine’s Today by 305,000 viewers to 263,000.
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Monday nights on the ABC should be compulsory viewing for all Australians, in fact mandatory for Queenslanders.
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It’s a puzzle why The Project’s audience keeps falling.
660,000 metro viewers about a year ago.
580,000 when the announcement of Lisa Wilkinson joining the program was made a month ago.
And this week 515,000.
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Commercial TV ratings are on a downward slide for years with no accountability on the part of the networks to deliver the audiences they guarantee. Coupled with this is their arrogance increasing rates YOY. Isn’t it about time all marketers questioned poor delivery and made the stations responsible? ROI just getting worse YOY.
Clients are getting so called make good spots on digital channels that barely rate in lieu of premium high priced prime time audience under delivery on main channels.
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