Village Cinemas and Mattel partner to create interactive cinema for kids
Australia’s first interactive children’s cinema has launched as part of a partnership between Mattel and Village Cinemas Australia.
The ‘Vjunior’ concept is driven by Mattel’s Hot Wheels cars and will feature digital, physical and interactive zones in a movie theatre space allowing children to play and watch films.
The cinema will target children aged 3-10 and their parents with features such as range of seating options for parents and kids, volume settings and brighter lighting.
