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Vinnie Jones stars in Optus ‘education’ push to explain EPL content

Former football hardman turned Hollywood actor Vinnie Jones is again the star of a series of new ads from Optus as it continues to roll out the “education” strand of its English Premier League marketing push.

The ex-Wimbledon player stars in a series of new spots for the telco, which stole the rights for the football from Fox Sports at the end of last year, outlining what content fans subscribing to its new service can expect.

In one of the spots, understood to have been created by Emotive, Jones talks to the camera explaining, loudly, the new offering, which will see Optus running a lot of the Premier League’s own content, as a “premium offering”.

A fortnight ago Optus unveiled its first spot with Jones in which he heard the complaints of fans over the cost of the service, with Optus forcing anyone wanting to get access to take out a subscription for either broadband or mobile contract.

At a briefing last week Optus’ head of TV, mobile and video told Mumbrella: “That’s the start of educating and helping educate and starting to talk about what these things are about. It’s different; it’s not a Foxtel subscription, so there’s an education piece to be done here both in terms of the content available and how you get it.

“If you look at the style of Vinnie and the stuff we did with Ricky Gervais, we like that kind of talent, it’s on brand for us. Vinnie was a conscious choice because he resonates with that passionate fan base.”

The telco has also launched a 60-second spot highlighting some of the content it will have available.

In another spot Jones explains how much of the EPL people can watch:

And in a third he begins by shouting at a footballer who is preening himself in the mirror “eyes up, Casanova, this is important”.

And another spruiks the quality of the pundits which will be available on the service:

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