Virgin Atlantic has announced the appointment of Simon Lloyd as marketing director. Lloyd was director of media engagement, marketing and audiences at the BBC where he was responsible for distribution of BBC marketing content across all platforms including digital, TV, radio and events.
Lloyd said in a release: “Virgin Atlantic is such an iconic brand and is renowned for its distinctive cheeky and fun personality. I’m really looking forward to building on the incredible success of the airline and taking its marketing activity forward not only in the UK, but all around the world.”
Previous roles at the BBC included development of the BBC’s digital services such as BBC iPlayer and BBC OnlineLloyd also has experience in mobile and consumer electronics with stints at Palm and Nokia. Lloyd will report to Simon will report to Virgin Atlantic COO Julie Southern, and starts his role on the 10th July.
Virgin Atlanici’s previous marketing director Paul Dickinson held the role for a decade.
It’s the second appointment of a BBC senior staffer in as many days, after BBC Worldwide CMO Helen Kellie joined SBS as marketing director yesterday.