Virgin Australia’s baggage handlers get their groove on in latest ‘Bring on Wonderful’ campaign, via Special
Virgin Australia has launched the next feel-good instalment of its ‘Bring on Wonderful’ campaign, via creative agency Special Australia.
First launched in 2022 with a bold declaration that the airline offers more than just a ‘nice’ travelling experience, the latest addition to the campaign sees the airline place its team front and centre, emphasising their commitment in continuing to deliver outstanding experiences for customers.
The campaign’s main creative work – a 60-second video – features a family settling down for their flight with their teenage daughter being reluctant to go. However, after placing her headphones on, the daughter looks out the window to see Virgin’s baggage handlers bust out their dance moves while a techno beat carries the energy onwards and upwards – it’s just the sight the daughter needs to crack a smile before the plane takes off.
“We are thrilled to launch the second phase of the Bring on Wonderful platform, featuring our people, who are at the heart of Virgin Australia,” said Libby Minogue, chief marketing officer at Virgin Australia.
Minogue went on to spotlight the baggage handlers, who she explained played a crucial role in helping the airline improve its customer innovation solutions, particularly in Virgin’s baggage-tracking technology.
“It’s wonderful to hero our baggage handlers who have played a significant role in launching our Australian airline-first baggage tracking technology, one of the many customer innovations we have recently implemented.
“We look forward to continuing to deliver uplifting experiences for our guests as we roll out new innovations, underpinned by our award-winning service.”
When asked about the campaign’s vision this time around, the agency’s group creative director, Nils Eberhardt, had this to say: “Whenever you fly with Virgin Australia, you immediately notice that their whole crew are determined to add joy to your journey.”
“The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes.”
The second instalment of ‘Bring on Wonderful’ will play across outdoor, digital and TV channels, with a six-week run.
Campaign Credits
Virgin Australia Group
Libby Minogue Chief Marketing Officer
Paul Jones Chief Customer & Digital Officer
Ange Grant Head of Group Paid Media
Erina Chapman Brand Marketing Leader
Summer Skelton Brand Marketing Specialist
Special Australia
Tom Martin & Julian Schreiber Chief Creative Officers
Simon Gibson & Nils Eberhardt Group Creative Directors
Dave Hartmann Strategy Partner
Tori Lopez Managing Director
Rachel McEwen Team Lead
Greig Carlow Business Director
Brynee Roche Business Manager
Abbie Dubin-Rhodin Senior Strategy Director
Sevda Cemo Executive Producer
Alyce Guy Senior Film Producer
Nick Lilley Head of Stills Production
PHD
Erin Hudson Group Business Director
Remi Baker Head of Strategy – Sydney
Jeremy Hooper Business Director
Riya Thakerar Planning Director
Hugh Davidson Investment Manager
Lauren Sawyer Planning Manager
Lily Trainor Senior Digital Manager
Production Company – Exit Films
Stefan Hunt Director
Leah Churchill-Brown Executive Producer
Alice Grant Producer
Vanessa Marian Choreographer
Edit House – ARC Edit
Lucas Baynes Offline Editor
Harrison Carr Assistant Offline Editor
Kani Saib Post Producer – Offline
Post Production – Alt VFX
Dave Edwards Post Production and VFX Supervisor
Martina Joison Post Producer VFX and Online
Music – Sonar
Jono Ma Music Composition
Louis Moore Music Producer
Sound – Rumble Studios
Daniel William Sound Designer
Siena Mascheretti Audio Post Producer
Photography – Pool Collective
Ingvar Kenne Photographer
Lauren Simpson Producer
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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