Virgin Australia kisses nice goodbye with new brand platform from Special

Kalila Welch

October 24, 2022 10:10

Virgin Australia has partnered with independent creative agency, Special Australia, to reinvent the experience of flying, launching new brand platform ‘Bring on Wonderful’.

The platform launches with a new campaign that follows 12 months of behind the scenes work by Virgin Australia and Special to transform what the experience of flying “could and should feel like”, following Special’s appointment to the airline’s creative account in November 2021.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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1 COMMENTS

Kit 24 Oct 22

Love the middle seat lottery. Not a fan of the visual hierarchy in the imagery – wayy too much going on, and it steals focus from the branding. Perhaps that’s just these early executions though and it will settle down.

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